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In this age of discontent, celebrity negative news spread like wildfire across social media. Megastars like Kylie Jenner, Beyonce, Kim Kardashian and Kendall have found themselves ensnared in the jaws of resentment. Kylie Jenner possesses exceptional leadership skills and the ability to stockpile vast wealth. Her acumen in managerial roles has seen her shine through financial and investment matters. But, recently, reality TV celebrities Kendall and Kylie became the center of attention for “disrespectful” icon T-shirts that attracted a venomous backlash. They had to apologize and withdraw the costume from their website and social media. Later in September, Perez Hilton’s sharp tongue recommended abortion to Kylie, the outrageous comments reverberated across the world with tons of tweets.

The Psychology of Negativity

Today, our society elevates negative occurrences to a fetish. Emphasis on Kylie’s negative things has gravely clouded her positive outlook. The obsession on negative experiences emanates from deeply entrenched societal attitudes, physiological and psychological factors. The brain processes positive and negative experiences in different regions. Negative emotions typically demand more time to mull over, while the brain handles the information more rigorously than positive ones. Accordingly, we tend to ponder more distasteful events than lucky ones and use powerful words to describe them.

Bad emotions, impressions, and stereotypes plucked from the air form quickly and remain etched in our brains than the actual good ones. Beyond the celebrity scenes, public viewership demand for negative news such as war, natural disasters, and terrorism has equally increased. Media outlets, bloggers, and social networking have provided a fast-paced forum that diffuses nuggets of negative information. The backlash unleashed by the unpleasant costume has taken a heavy toll on Kylie’s investments as her merchandise took a nosedive.

However, Kylie’s fortitude has seen her emerge strong even after the whirlwind of negativity tainted her brand image. But a pessimistic-driven society may increase her frustration and threaten her trajectory of progress as her wounds heal along the way. The key to this enigma lies in the hands of evolutionary psychologists and neuroscientists. Humans have a liking for exciting, adverse events. The experts have explained that our brains evolved in the African Sub-Saharan tropical environments where anything new or spectacular required immediate attention for survival.

Personal Life

Psychologists contend that an imbalance in positive and negative news lurches one into failure in social life, career and elsewhere. Equipped with optimism and positive memories, we can get a magic pill to navigate these emotive hurdles. Kylie’s bold character enabled her to rise from the ashes of destruction like a phoenix and regain her footing by licking her wounds and moving on.

To counter the serious ramifications of negative backlash in the celebrity world, people like Kylie can only pin hope on positive habits. When our brains get hardwired to novel habits and behavioral attitudes, we can develop a pro-active stance that can spread to others like a contagious syndrome. It does not mean a reckless, cursory or rash approach to approve everything we experience as positive but a reprogramming of our brains. Positive psychology and brain research can reshape the society’s ingrained disposition for negativity with a balanced and multi-faceted point of view.

In any retail exhibition companies must get the attention of their audience, stimulate their interest, desire and finally prompt them to take action. This article explores what companies can do to amass value as a resulting of exhibiting in business booths.

1. Ensure the booth is appealing

A booth that exhibits a strategic location, simplicity, order, neatness and is eye-catch is very important during an exhibition. The booth must also have enough space to hold exhibition participants, the booth staff and the specific exhibition. In order to have an appealing booth during the actual exhibition, it should be mapped out a few days before the exhibition.

2. Extend specials offers and discounts

Customers have a high affinity for special offers or products offered at discounts. A company should ensure it clearly highlights and posts its specials offers and discounted so that customers are aware of what to purchase to get a discount or special offer.

3. Promotional products

Nowadays, majority of companies have embraced promotional products and other gifts bearing their logos during business booths. When offering promotional products, companies have to ensure they resonate well with the target consumer. Besides, the promotional products ought to have a strong connection to the company’s brand. This is because branded promotional items are a great way to get your business name out there at a low cost. Below is a list of some of the most common promotional products to use during business booths.

Reusable bags

People require bags to accommodate every item they choose at a trade show. A company can offer its customers branded bags as a way of marketing their brand.

Electronic accessories

This is one of the promotional products that majority of customers desire. Issuing electronic accessories such as drives and mobile phone cases enables a company to stand out from competitors during demos.

Pens

As simple as they appear, they are still viable promotional products. Pens can be used for relatively extended periods of time by customers. Further, customers can transfer the pens to other people hence helping to create awareness about a company.

4. Demonstrate expertise

Participants at business booths aspire to derive value from a company. A company can achieve this by offering people vital information. For instance, a company can have a list of its top performing products and services or inform customers about its latest trends. Where the customers are from the locality in which the exhibition is taking place, a company can offer information with respect to that locality. For example, a company can inform the customers about top destinations worth visiting.

5. Engage your audience through social media

Prior to the business booth, it is important to develop a social medial marketing strategy. This strategy is necessary to enable a company to further interact with people who have been involved at their exhibition. The strategy also helps a company to woo new customers to future exhibitions.

6. Offer drinks

People who participate in companies’ exhibitions appreciate offers in form of drinks such as water. The drinks have to emphasize the brand or corporate culture of the company. The water bottles have to be labelled in line with the company’s brand. For instance, the label on the water bottles can be the company’s logo, slogan or brief information such as what the company specializes in.

In summary, demos/exhibitions in business booths give companies opportunities to attract new customers, investors and more publicity. Most importantly, it is a chance for companies to gauge the exhibition’s return on investment.

Today we will talk about the latest and amazingly cool discoveries which you just have to own!

1. next paper Tablet

Tired of carrying the regular paper books anywhere you go? You love to read, but you simply do not have enough space in your bag for many books? Do not worry, the technology has advanced!

Now you can carry this extremely light e-book reader with you, anywhere you go. It can store hundreds of books too.

These e-books readers existed before, of course – but this one is cool because it has the ability to be like an adblocker. When you are reading the text from some websites, it automatically blocks boring ads and gives you absolute enjoyment.

2. Drifter Portable Speaker

Wireless speakers are now very popular and trendy. Simply, no one is buying old speakers with a cable anymore. You can take them to nature when you make a barbecue with your friends, in your garden when you are doing gardening or simply put it on your desk to make your personal space neat without any cables.

Drifter has announced a brand-new portable speaker which can even be used in water as it is water-resistant. They took the speaker industry on the higher level. Now you can listen to your favorite music even while you are in a pool or bathtub.

3. Philips Sonicare Toothbrush

It has never been easier to maintain your oral hygiene. Do not try to manually clean your teeth ever again, you will never be able to clean as well as this device. It goes with the travel kit and a charger.

Try and see for yourself, you will throw the old brush forever we are sure!

4. Portable Keyboard

Musicians, this one is for you! Are you tired of having a constant back pain while trying to move your keyboard? Ease your drill and carrying your keyboards with a new, extremely light keyboard, made by One.

It is also ideal for the beginners by providing lessons on its own smart screen. It lights the notes that you need to play (for practice) so this is something really brand-new and original.

5. Sleep Headband

Nothing new you may say? Have you ever thought that even sleeping headband could be smart?

Meet Dream Smart Sleeping Headband – new and modern way of sleeping.

It provides you pleasant and relaxing sounds that will help your brain to relax completely. This way, you will find it easier to fall asleep. Sleep like a baby with this really cool gadget, It is just made – why do not you have it first?

6. Modern Pet Collar

If you have a pet this will definitely be ideal for you!

It is the 21st century and even pet collars could be smart today! It works as a GPS, so you can track your pet and always know where he is.

Losing your pet is very stressful, and do not let it happen. Be calm and safe with this modern and cool device!

7. Portable barbecue

It is much easier to relax without thinking about efforts that you may have while preparing a barbecue.

Now you can make a barbecue absolutely anywhere! Just make sure to bring your portable barbecue made by Kwik-Pit and enjoy!

It’s very easy to carry. It consists of a meat baking plate and a place for a fire underneath it.

Modern technology is developing more and more every day. They are working hard to provide us best possible experience as we can get. Make sure to use it well!